A row can be fully populated and still be a poor-quality record.
Completeness is only one dimension
Quality also depends on accuracy, relevance, freshness, uniqueness and usability. If any of these fail, a complete record may still create a bad decision.
Business relevance changes the standard
The strongest quality question is not “Are all fields filled?” It is “Would someone actually use this record for the intended business purpose?”
The goal is not to collect more information. The goal is to identify information worth using.
Build quality into the workflow
When qualification rules, source priorities and QC checkpoints are defined early, quality becomes part of the process rather than a final inspection.